For over a decade, LIMB has partnered with WBENC to brand and streamline the communication provided to the Women’s Business Enterprises (WBEs) and Corporate Members at WBENC’s two biggest annual events — the Summit & Salute and the National Conference & Business Fair. Every year, LIMB works with WBENC to create, consolidate and effectively employ the necessary marketing tools to assure event cohesiveness and consistency while engaging and informing all audiences. The result is two meticulous series of collateral that not only promote the events but define them
Towards the end of 2017, LIMB began to work with WBENC to refresh its brand. The modern font and layout of the resulting logo embraces the O icon from the existing Women Owned logo (a WBENC and WEConnect initiative) to create a brandmark that is both fresh and familiar. LIMB also devised a system by which each one of WBENC’s 14 Regional Partner Organizations (RPOs) can adopt the new brand as their own, helping to clarify the relationship between WBENC and the various RPOs and uniting the entire WBENC network under one dynamic look.